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Team Potter

Zach Latta, Margaret Knoblock, Kaitlyn Bishay, and Muhammad Hafez
The Problem:

Mattel is trying to create a new line of toy trains that will encompass a wide variety of interests. They are looking for teams to submit design proposals for a train that will focus on a specific population. Each train must contain two cars that can attach to the tracks in the Miniature Train project.

Brainstorming:

Doctor Who?
Sherlock?
Harry Potter?
Lord of the Rings?
Nerdfighteria?
Avengers?

We decided on Harry Potter because of the large potential audience and room it gave us for creativity.

Ideas:
Shared parts:
Constraints:

Potterheads

Harry Potter Logo
Keep Calm and Be a Potterhead
Portrait of Hermione, Harry, and Ron, respectively

Untapped Retail Presence

So we thought big.

And made something small.

Introducing...

The Hogwarts Express

The Hogwarts Express is a novelty train made for the Harry Potter enthusiast.

We've exposed the core elements of Harry Potter to appeal to even the most hardcore of fans.

Let's take a look at it.

And again.

And even again.

We've followed the fundamentals of design to create a desirable product and we want to partner with you to get it in stores.