Mattel is trying to create a new line of toy trains that will encompass a wide variety of interests. They are looking for teams to submit design proposals for a train that will focus on a specific population. Each train must contain two cars that can attach to the tracks in the Miniature Train project.
Doctor Who?
Sherlock?
Harry Potter?
Lord of the Rings?
Nerdfighteria?
Avengers?
We decided on Harry Potter because of the large potential audience and room it gave us for creativity.
So we thought big.
And made something small.
The Hogwarts Express is a novelty train made for the Harry Potter enthusiast.
We've exposed the core elements of Harry Potter to appeal to even the most hardcore of fans.
Let's take a look at it.
And again.
And even again.
We've followed the fundamentals of design to create a desirable product and we want to partner with you to get it in stores.